Art Direction - Design
Urban Chic Loft
Concept design establishes a foundational framework that steers the development and realization of a project, ensuring a cohesive and well-guided evolution from vision to completion.
Client:
Sarah Lee
Date:
June 2009
Re-imagining the Future of Space
Idea
The Urban Chic Loft is designed to blend modern sophistication with urban edge, creating a stylish and functional living space. The design focuses on integrating sleek lines and bold accents while maintaining a comfortable and inviting atmosphere. The palette features rich neutrals with pops of vibrant color and a mix of industrial and contemporary elements.
Conceptualization and Planning
Design Process
In this phase, the design concept is developed to reflect the urban chic aesthetic. Mood boards are created to showcase the blend of modern and industrial elements, and a color palette of rich greys, deep blues, and metallic accents is selected. Detailed plans are made for integrating statement furniture and art pieces that highlight the loft’s contemporary style.
Implementation and Styling
Design Process
The implementation phase focuses on executing the urban chic design plan. The living room features a plush velvet sofa, a sleek glass coffee table, and industrial-style shelving. The kitchen boasts high-gloss cabinets, a marble countertop, and a bold backsplash with geometric patterns. The bedroom showcases a statement headboard and luxurious bedding, while the bathroom includes a walk-in shower with sleek fixtures and a floating vanity. Final touches, including artwork and decorative accessories, are added to complete the look.
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